Oh the irony (Starbucks does it again)
Poster at a Starbucks location, The Hudson's Bay store, Vancouver, BC |
Starbucks is known for it devotion to turning the intimate coffee house experience into a mass-produced, branded product.
On Tuesday January 6 2014, Starbucks introduced its latest beverage, the Flat White. Similar to a latte, but with less milk and more espresso, the beverage originated in Australia. Yes the same Australia that Starbucks abandoned in 2014 because consumers there overwhelmingly turned their backs on the chain.
So now Starbucks has imported a rather nice little espresso beverage from Australia. Quite frankly I'll give it a miss. I'd rather take a trip to Australia and have a real Flat White.
Labels: Australia, coffee, coffee shops, Flat White, hospitality marketing, Starbucks
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