Tuesday, December 30, 2014

We've re-branded the company, but not everywhere

Office tower above the Hudson's Bay store, Bloor and Yonge, Toronto, ON 
Sign on the office tower above the Hudson's Bay store, Bloor and Yonge, Toronto, ON
Recently The Hudson's Bay Company engaged in a re-branding exercise. The old name "The Bay" has been replaced by a more complete version of the organization's full name, "Hudson's Bay".

Hudson's Bay logo (Source: http://www.TheBay.com)
But while the stores and advertising have all been re-branded, the office tower above the store at the corner of Bloor and Yonge in Toronto is stuck with the old logo.

I wonder how long it will take before this logo, that looms over a large part of Toronto, will be brought up to date?



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