A good way to rope in the parents, but why this image?

Poster for Lougheed Town Centre, Main and Commercial SkyTrain station, Vancouver, BC

Lead the children and the parents will follow. That could be a bit sinister, but in this case the motives are purely commercial.

A photo with Santa is a Christmas tradition for lots of families. I've been doing it with my daughter since she was little. But this is a bit of a twist. Yes you can have a photo with Santa, but it is free. Ah the magic of digital photography. Easy, green, and the results are on view straight away.

And if we can draw the parents in for a free photo with Santa, maybe they will stay at the mall and do their Christmas shopping there.

The thing that I don't understand is why the art director used a depiction of a reindeer to represent Santa Claus.