Apart from the climate, and the culture, and the shopping, and the international flavour; Prince George is not really a hard sell for Vancouverites

Transit advertisement for MoveUpPrinceGeorge, SkyTrain station, Vancouver

Recently Prince George, BC began an advertising campaign to attract residents. Most of the advertisements are on transit, with SkyTrain ads featuring prominently.

The theme of the ads is that life is so much better in Prince George. The commute is shorter, your paycheck goes further, and probably most important for Vancouverites, housing is relatively affordable.

Transit advertisement for MoveUpPrinceGeorge, SkyTrain train, Vancouver

MoveUpPrinceGeorge.ca Website

Given that the average price of a detached house on the west-side in Vancouver is over $2 million, the $260,00 average price for a home in Prince George must look tempting.

Of course the climate, much colder winters than Vancouver and over 200 centimeters of snow per year, would just be one of the shocks for Vancouver transplants.

The campaign makes a good case for Prince George. I wonder how much success it will have in attracting residents?