Yellow means it must be a taxi

Dog Taxi Mini, Vancouver, BC

Business cards under the windshield wiper of Dog Taxi Mini, Vancouver, BC

In North America, and especially in New York City, the colour yellow, and the checkerboard trim, signifies that the vehicle is a taxi cab.

Dog Taxi must believe, with good reason, that the yellow taxi meaning is now almost universal. If it worked for Joni Mitchell in 1970, let's hope it still resonates for Canadians.Joni Mitchell playing Big Yellow Taxi (Live 1970)