Is 12% enough?

Poster at Vancouver City Centre SkyTrain station, Vancouver, British Columbia

Well, the sale starts today, but the discount remains a big question for me. Is 12% off enough to motivate consumers to buy?

If this was a pair of shoes I don't think that anyone would even cross the street to buy. But sports are a different matter, and many people are quite passionate about their football.

I wish the Whitecaps luck. I'm just not sure how many people will be motivated by a paltry 12% discount. (Especially since the BC Lions are offering a discount of up to 27% to their season ticket purchasers.)