So wrong it's right

SkyTrain advertisement for The Dryspot (September 19, 2014), Vancouver, BC

I've remarked a few times about the number of out-of-date aadvertisementsthat I see on Vancouver's transit system. I saw this one on SSeptember19th. Initially I thought, just another example of out of date advertisements being left up long after the event was over. But there is more to it than that.

Yes, The Dryspot's Summer Camp and Skate Park Tour were only scheduled for July and August. And there is was, 2/3 of the way thorough September and the advertisement was still up. But the situation is a bit more complicated than that. There was a teacher's strike in Vancouver and the schools did not reopen until September 23rd. In fact, The Dryspot offered some special camps during the strike to give kids a place to go.

Website posting for fall day camps, SkateTheDryspot.com

So, leaving the advertisements up in the SkyTrain stations probably did more good than harm, and gave The Dryspot a few extra weeks of camp revenue.