No longer "as seen on Television"

DIY Colourful Loom Kit

 

"AS SEEN ON YouTube" on DIY Colourful Loom Kit package

Although it is less than 10 years old, YouTube has dramatically changed the world of marketing. Before the turn of the century the label on this package would have read "AS SEEN ON Television".

But in the middle of the 20th century, there would have been only a handful of television channels to watch. Now there are hundreds, if not thousands, of channels, and that is not even counting all of the choices of satellite channels or the huge amount of streaming video available.

So, is it any surprise that this package as "AS SEEN ON YouTube"? Not to me.

PS As this is sold in Canada, I do like the fact that the manufacturer is using the Canadian spelling of "colourful".