An advertisement that really hits the spot

Transit poster for Langara College on the SkyTrain, Vancouver, British Columbia

Nothing like knowing your target demographic. According to a May 3, 2014 story in The Vancouver Sun (http://www.vancouversun.com/business/Metro+Vancouver+sushi+explosion+counting+with+video/9801640/story.html), Vancouver has over 600 sushi bars. And every sushi place I go to seems to filled with students.

So this advertisement scores on two counts. There are lots of sushi bars in Vancouver and students love sushi.

Of course the real question for Langara College is, are students motivated to select a post-secondary institution based on the number of courses offered?