Is this an odd request from a company? "Please don't use our product"

BC Hydro advertisement at Horseshoe Bay ferry terminal, West Vancouver, BC

Most companies are quite happy when their customer buy more. More sales usually equals more profit. And what company does not want more profit?

BC Hydro is continuing its theme of energy conservation. In the past this has included inducements to get rid of inefficient appliances. Now the utility wants consumers to keep their thermostats below 21 degrees Celsius (About 70 degrees Fahrenheit.)

While this will limit revenue for BC Hydro in the short term, it is a responsible thing to do.