Are all of the representatives ladies?

Avon recruitment brochure, 2014

Avon recruitment brochure, 2014 (Reverse)

When I was a kid there were two gender-specific door-to-door sales operations. On a pretty regular basis we would see the "Avon Lady" and the "Fuller Brush Man".

Avon started in 1886 and Fuller, twenty years later, in 1906. Over the years there have been men selling Avon and women selling Fuller. (The later was especially common during World War II.)

I was a bit surprised that Avon is adopting such a gender specific tag line for its latest recruitment efforts. And especially surprising when the title of homepage on the Avon website is, "Avon | Become an Avon Representative or Shop for Makeup, Skincare, Fragrance, Color, Fashion & Home".

Is Avon only recruiting  female representatives? Does this qualify as gender discrimination? Or is merely sloppy? Either way it is inconsistent communications and one of the things that drives me a bit nuts. (But then I'm a bit pedantic.)