How old is your brand?

Baker's Hot Chocolate Mix

Baker's is the oldest surviving brand in the United States. The company was founded in 1765, and has been trading under the current name, Baker's, since 1780. (Although the brand is now owned by Kraft.)

Is there any value in having a brand that is 232 years old? Does anyone care? Does it have any affect on sales? There is no indication on the packaging that this hot chocolate is manufactured by "America's Oldest Brand". But then is just surviving all this time reason enough to celebrate?

If I'm still around after 232 years I think that I might celebrate a bit.