A great benefit for loyal customers

Jersey Downsize Offer (Source: http://www.rapha.cc)

One of the happy side effects of riding a bike is getting in shape and losing weight. But what happens to all of your "fat clothes"?

This offer from Rapha, a manufacturer of cycling clothing, is pretty remarkable. If your diligent cycling regime has resulted in weight loss, Rapha will allow you to trade in your old jersey for one that will show off your new trim body. A great way to reward customers that are putting in lots of distance and showing off your brand.

I just wonder why it is just for jerseys. If I lose weight I'll also probably notice it around the waist. New shorts would also be welcome. But you can't look a gift horse in the mouth. (And some of those old shorts would be a bit rank.)