The name was changed, three or four years ago
Sign on the Source Office Furnishings showroom |
I was out for a bike ride and found this store. When I see "Source" I think of the full name, "The Source" which is what the Canadian Radio Shack stores became in 2005.
But since the 1990s the name "Source" has also been used by an office furniture firm. In some provinces the firm was knows as "Source", in others as "Econowise".
According to one of the store's sales people, in 2008 or 2009 the name on the firm's British Columbia locations was changed from Econowise to Source. Which makes this sign in the parking lot a bit mystifying.
Sign on the Source Furnishing showroom |
If the company name has changed, then why not change it everywhere? Is this some trivial cost savings measure? Either the brand name is Source, or it is Econowise. But it can't really be both.
Labels: branding, econowise, rebranding, signs, Source
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