This is a "healthy habit"?

Better Homes and Gardens - October 2009

The world is filled with "Fast Food" restaurants, or as they usually prefer to refer to themselves "Quick Service" restaurants. Most of them have a struggle convincing their customers that their offerings are healthy. Subway does better than most as its offerings can be configured to potentially offer less of the ingredients that are deemed to be unhealthy. But does this focus on healthy habits extend to activities portrayed in Subway's advertising?

Better Homes and Gardens - October 2009 (Detail)

Well, if you think that riding a bicycle without a bike helmet is a "Healthy Habit", then Subway is setting a great example for children.

Yes, the ad is almost three years old, but the point is still valid. It is not as if the whole concept of bike helmets only cropped up in 2011. People have been, or should have been, conscious of the benefits of bike helmets for many years. I am surprised that Subway let this photo slip past its lawyers.

Perhaps the healthiest habit of all is due diligence. Too bad Subway can't seem to manage that one.