Does the name fit the promise?

Sign at Moneysworth & Best Shoe Repair

For a few years I've been collecting photos of retail signs of aptly named businesses. In this case the name is a fabrication meant to convey some qualities that the retailer hopes that the customers will think that the business embodies.

So, for a business offering shoe repairs the two words, "Moneysworth" and "Best", offer a pretty compelling arguement.

Of course the main problem for a business like this is that these days shoes are so cheap, and cheaply made, that they are not worth fixing. They often can't be resoled and with the high cost of labour in Canada it is often not worth even trying.

But, regardless of whether or not you get your shoes fixed, the name is a good choice and carries a very positive image.