Now on sale, for 30 cents more

Shelf tag at Shoppers Drug Mart

I must seem like such a pedant. I pay an inordinate amount of attention to the minutia of retail pricing. Well, that is where businesses live and die.

I saw this on the shelf at my local Shoppers Drug Mart. According to this sign the regular price is $1.49, and while it is on sale you can buy one for $1.79 or four for $5.00 ($1.25 each)

Now shouldn't the tag printing software prevent a sale price from being higher than the regular price, or at least give you a warning?

How many of the the customers will notice? Probably very few, but those that do notice will think that the managers at Shoppers are losing their marbles.