Are the IKEA catalogue's best days behind it?

2013 IKEA catalogue

Today the IKEA catalogue was delivered in my mail box. I brought mine home, but four other residents put theirs straight into the recycling bin by the mail boxes.

So, either IKEA has made a mistake and is distributing to the catalogue to postal codes that include people who have no interest in the store, or lots of people will be using IKEA's iPad app.

But, regardless, I'd say that the days are numbered for the paper version of the catalogue. (After over 35 years, Mountain Equipment Co-op published its last paper catalogue in the spring of 2012.) I can't see IKEA still producing a paper catalogue in two or three years.