I hope I won't be riding at -100F



Purple Extreme Directions

One of the sales people at my local bike shop went to Interbike, the bicycle trade show in Las Vegas. He recommended Purple Extreme very highly and gave me couple of samples.

In looking over the "features and benefits" I noticed that the company claims that the lubrication "Protects From Wear Up to 400F and Down To -100F".

It is all well and good to make claims about how well your product performs, but the claim should have some resonance for the user. Will I be riding my bicycle at 400F or -100F? Not in this lifetime.

If you are going to make claims about your product, they need to make sense to the user.