When is a clinic just a clinic?

Clinic sign at the front door

Clinic sign at West Entrance

As you can see from the bottom photo, the sign just outside the office of the "Sexually Transmitted Disease Clinic" no longer spells out the full name of the establishment. Now it just says "Clinic".

I can understand why. Not everyone wants to be seen going into the door next to the large sign that says, "I've got the clap".

But if you are going to make the change to avoid offending people's sensitivities then it might be a good idea to actually remove the lingering remnants of the old name from the sign. Or perhaps take it off the front door of the building.

But I can see why the full name has been left on the front door of the building. Patients might be self conscious about asking the receptionist for the clinic location.

There is a delicate balance between providing information about potentially sensitive medical services and stigmatizing the users of those services. I just have no idea how to manage that balance.