Your intentions are good, but you are two days late

POP sign from Starbucks, June 12, 2012

POP sign from Starbucks (Detail), June 12, 2012

The (RED) program is intended to raise money to continue to the fight against AIDS. By anyone's standards that is a pretty worthy goal.

My problem with this sign, which I saw at Starbucks, is not the intent of the fundraising, or even the method, but the timing. I saw this sign today, June 12, 2012, and according to the fine print at the bottom of the sign, it was supposed to come down two days ago, on June 10th.

To have this sign up two days after the event is over just shows that you either don't know, or you don't care.

So, either Starbucks should have extended the fundraising for another two days, until today, or they should get the signs down.

Of course the fact that no one noticed shows how little attention the Starbucks patrons, and staff, pay to the POP signs inside the shop. A pretty telling indictment of the value of in-store advertising.