You have to spell it out for the boys
Price List from Stripped Ladies & Gents Wax Bar |
There are some interesting contrasts between the price lists for Ladies and Gents. The Gents seem to need to have everything spelled out for them, while the Ladies know what is going on.
There could be a couple of reasons for this. One is that the terminology for the Gents services is less standardized among waxing providers. The other is that Gents are relatively new customers and many of them may be less familiar with the the available services.(And may need more complete explanations.)
Either way, removing hair seems to be a thriving business as Stripped now has two locations in Vancouver.
Labels: gents, ladies, Market Segmentation, marketing communciations, mens
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