You can't call it that any more!



Logo Source: http://www.goodwillindustries.ca/

When I was a young child the Toronto location of Goodwill was not called Goodwill. Founded in 1935 as the Society for Crippled Civilians, the store was known to most of its customers as "Crippled Civilians".

In 1976, the Society joined the  International Goodwill Federation and the name changed.

Was that a good idea? Even in those less politically correct days, it was a great idea. It still is.