Do you want "moral"?
Poster on the Skytrain, Vancouver, BC |
Detail of Poster on the Skytrain, Vancouver, BC |
But Craigslist has developed a reputation for being a place for shady transactions, often of a sexual nature. And from that reputation emerged an opportunity for a website like UsedVancouver.com.
But, do many people use the site? I have no idea. I have not seen any publicity for the site since I took these photos in January 2009 and I've never used it. But obviously someone must have felt that "100% Moral Content" was a market segment that presented an opportunity. It kind of reminds me of the days when non-smoking sections were introducing on planes in Australia. The problem was the only people in non-smoking were grandmothers and small children. Anyone interesting was sitting in the smoking section, regardless of whether they smoked.
I wonder if all of the interesting people, and listings, are over at Craigslist?
Labels: branding, Craigslist.com, Market Segmentation, usedvancouver.com, Wikipedia
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