So, you were good 9 years ago! Who cares?

I saw this sticker in the window of a women's wear store yesterday. While getting a recommendation from the editors of Vancouver Fashion magazine was probably a great thing in 2003. But it is now 9 years later and frankly who cares?

If the store had received the editors' recommendation every year since 2003 than having the 2003 sticker on the window might make sense. But as a one-off, a sticker from 2003 just tells me that the store might have been really good at one time, but since then it has not managed maintain those standards.

My recommendation? Either do what it takes to get on the list again, or pull the sticker off the window.