Can you identify the brand and model?
I saw this ad on an eMail that I get from Mediapost.com. Interesting that the car shown front-on is completely generic, while the car shown side-on is obviously a Volkswagen Beetle.
There are very few products that are immediately identifiable, especially from the meagre visual cue of a cartoon silhouette. In far too many categories you could change the brand name on the front and 99% of customers would not notice.
And if they don't recognize, and reach for, your product, are they really your customer?
Labels: mediapost.com, product design, Volkswagen Beetle
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