Thursday, April 19, 2012

Can you identify the brand and model?


I saw this ad on an eMail that I get from Mediapost.com. Interesting that the car shown front-on is completely generic, while the car shown side-on is obviously a Volkswagen Beetle.
There are very few products that are immediately identifiable, especially from the meagre visual cue of a cartoon silhouette. In far too many categories you could change the brand name on the front and 99% of customers would not notice.
And if they don't recognize, and reach for, your product, are they really your customer?

Labels: , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home