Thursday, April 19, 2012

Promotion with an illegal act

In virtually all North American jurisdictions the double yellow line means do not cross. It is generally painted on the road in places where it is unsafe to pass. The visibility is limited and crossing the line is dangerous.
During bicycle races and tours, riders are generally given strict instructions to to cross the yellow line as this will lead to disqualification.
So why would this publication use a photograph showing riders crossing the double yellow line on its cover. Yes, it is a lovely photo, but what message does it send to riders about their need to abide by the rules. If the photograph showed a huge pack of riders who were having to ride four or five abreast to deal with the traffic it might be a bit more understandable. But these people have lots of space.
Of course there is a possibility that the riders just don't know the rules. But given that the vast majority of adult cyclists have driving licenses, at some point they must have had to learn the rules of the road.
It was probably safe for these riders, but it sure sends the wrong message; to everyone, cyclists and motorists alike.

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