The promotion is better than the coffee

McCafe selfie glasses, McDonald's Vancouver, BC

McDonald's does promotion better than most other fast food firms.

Last week McDonald's was giving out free coffee and also handed out these cardboard glasses.

There is more to the coffee game than promotion, but for a chunk of the population a free cup and a post on social media is all it takes to bring people in the door.

Oh well, with luck one day those selfie takers will realize that there is a bit more to finding a good cup of coffee.