Sunday, October 11, 2015

What does blue mean to you?

Conservative Party of Canada logo
(Source: https://upload.wikimedia.org/wikipedia/en/thumb/3/3b/Conservative_Party_of_Canada.svg/1107px-Conservative_Party_of_Canada.svg.png)

All of the major political parties in Canada use a signature colour as part of their branding. For the Conservative it is this shade of blue.

Blue is a colour associated with stability. It is reliable and dependable. And not surprisingly it is the colour used by IBM and Bell Telephone, two large companies that pride themselves on their image of reliability.

But blue is also the colour associated with depression, "I'm feeling blue", and the Democratic party in the United States.

The contrast of the blue "C" with the red maple leaf is quite effective.

I read one commentator who observed that as the Conservative Party logo was red, white, and blue, the obvious message to him was that the party wanted much closer relations with the United States. Interesting observation, but a bit of a stretch.

Given the colours of their national flags, you could make the same observation about closer relations with France and/or Russia.

Note: I'll be covering all five of the major parties and picked the order at random. It will be blue, orange, green, blue, and red.

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