A rather poor design

Compliments Macadamia Madness cookies from Sobey's

Good packaging is essential in the CPG (consumer packaged goods) business. Loblaw upended the grocery business in the 1980s and 1990s with its President's Choice products. (Evidently President's Choice Decadent Chocolate Chip Cookies are the top selling cookie in Canada.)

So, why can't Sobey's do better than this uninspiring mishmash? The cookies are okay, but not amazing, and there is just too much unconnected imagery fighting for attention on the package.

I expect better, and if Sobey's want to seriously compete with Loblaws then better packaging is in order.