Finally, an honest survey question

On-line survey from U-Haul

On-line survey from U-Haul (Detail)

I teach marketing and last week I was talking to students about surveys and bias. This has to be the least biased survey question I've ever seen.

I don't know if "Poor" and "Excellent" are perfect opposites, but given that "Average" is right in the middle, I think that U-Haul has approached this from a pretty honest perspective.

Full marks for transparency.