Frame 1, Sign 0

Sign outside Fatburger, West Broadway, Vancouver, BC

Sign outside Fatburger, West Broadway, Vancouver, BC (Detail)

Fatburger has its start in 1952 in California. Since then franchised location have sprung up all over the world.

All retailers have standards, and for franchises the standards are a critical part of their business plan.

So, if there are standards, how does something like this happen? The standards should include a standard size for sign frames to avoid cutting off the text.

Yes, I can figure out what sign says, but why make things harder for the consumer? Another essential detail that slipped past the marketing department.