I wonder why this firm does not say where it is based?

Sign outside ECCO shoe store, Granville and Robson Streets, Vancouver, BC

Sign outside ECCO shoe store, Granville and Robson Streets, Vancouver, BC (Detail)

In the 1960s Danish design was very popular. For many people the recent crazy for "mid-century modern" centred around Danish teak furniture.

But Denmark is not the only source of Scandinavian design. For over 50 years Sweden's IKEA has also been a source of clean simple designs that have gained wide market acceptance around the world.

But for some reason, even though ECCO was founded in Denmark and is still based there, the firm does not talk about the shoes being "Designed in Denmark" but rather "Designed in Scandinavia".

I've seen a few Canadian firms use "Made in North America" as a selling point in the United States, but I wonder if most Canadian consumers have a higher opinion of Scandinavia than Denmark?