Interac is back at it

Interac advertisement on transit shelter, West Broadway, Vancouver, BC

In the leadup to Christmas Interac had a campaign aimed at encouraging consumers to use their Interac cards rather than their credit cards. The campaign is back and the focus is interesting. I see lots of the advertisements around public transit.

This is not really surprising given the demographics of people taking transit, often below average income and frequently students.

Debt, and the costs of servicing debt are important for everyone. But for students who often graduate with sizable amounts of debt and a limited ability to pay off their loans, the siren call of a credit card can be a road to ruin.

However, I do find it interesting that the Interac advertisements do not feature any people. Is their no target market? Or is Interac aiming at everyone. Probably the latter.