This is quite clever, and I wish I'd thought of it
Former North Shore Bike Shop location, North Vancouver, BC |
Advertisement on bicycle rack outside former North Shore Bike Shop, North Vancouver, BC |
How do you let your customers that you've moved? If you have the contact details for all of your customers you can call them, send them an email, or even drop a postcard in the mail.
But many businesses, even though they may have lots of steady customers, have never gone to the time and trouble of collecting their customers' contact details.
So I was quite tickled to see this advertisement on the top of a bicycle rack outside the former North Shore Bike Shop location. As long as the shop is willing to keep buying the space, customers will be able to find out where the shop has moved to. Brilliant.
Labels: advertising, bicycles, cycling, out-of-home advertising
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