Nothing like knowing your customers

Silicon rubber card holder from Scotiabank

Silicon rubber card holder from Scotiabank, with card

On Saturday, I saw this on a student's mobile phone. Clever. 

The essential accessory for people of her age group is the smartphone. And when going out what does she need? A phone, some identification, and a method of payment. The latter two can fit into this sleeve that attached to the back of the mobile telephone. And being silicon rubber it is slightly sticky and the cards will not slide out easily.

A clever piece of branding by Scotiabank and good understanding of the customer's needs.