Big in Toronto, but not in Vancouver

Advertisement for Buckley's cough drop, TTC station, Toronto, ON

Buckley's has a reputation for its awful taste. The brand's slogan has been "It tastes awful. And it works."

You might think that coughs and cold are a trans-Canadian phenomenon. But evidently Novartis, the firm that bought Buckley;s in 2002, does not think that is the case. So, this campaign ran in Toronto, but I have not seen any evidence of it anywhere in Vancouver.

My daughter brought home a cold from school, and like all  young children she loves to share. As a result I've been suffering with head cold and a nasty cough for a week or so. Given the fact that many other people are suffering with the same affliction, I am surprised that Buckley's does not see Vancouver as a worthy market.