What does this firm do?

Chung Chun truck, West Georgia Street, Vancouver, BC

Text on the side of Chung Chun truck, West Georgia Street, Vancouver, BC

I saw this truck in downtown Vancouver. I had no idea what the firm did although the Toll Free number did give a hint, "towel".

Well, the firms does a lot more than just towels. According to the firm's website, the offerings include;

• Linens & Blankets
• Bedspreads & Comforters
• Duvets& Duvet Covers
• Pillowshams, Bedskirts & Bed Accents
• Pillows & Pillow Cases
• Mattress Pads and Pillow Protectors
• Towels
• Table Linens
• Laundry Bags, Hampers
• Uniforms
• Cleaning Supplies

But why doesn't the side of the truck give a bit more detail about the services that the firm offers. It is not as if any of those products are likely to be in high demand among thieves.

To just assume that your potential customers have heard of you and know what you have to offer is a bit unrealistic.