Turning your back on your history

Label on Eddie Bauer "Down Alternative Comforter"

In 1936, Eddie Bauer (Yes, he was a real person.) was granted a patent for the Skyliner jacket. This was the first commercially available down jacket in North America.

Eddie Bauer Skyliner Jacket
(Source: http://www.eddiebauer.com/product/1936-skyliner-model-jacket/10112022/_/A-ebSku_0015379100000050__10112022_catalog10002_en__US)

This was a pretty revolutionary garment. Light and warm and a real boon to outdoors people. Eddie Bauer went on to pioneer a number of innovations in down clothing, manufacturing flying suits for the US Air Force and clothing for Alaskan oil workers and outfitting the 1963 US Mount Everest expedition.

So I can't understand why Eddie Bauer is abandoning all of that heritage and selling a "Down Alternative" with the famous goose logo on the label. If the polyester filling has any value or special features why not talk about that?