But what if the Whitecaps' players and fans need diesel for their vehicles?

Sticker on the door of a Chevron Station, 16th Avenue and Cambie Street, Vancouver, BC

Petty, pedantic, and irrelevant. But apart from that how did you like the blog post?

Yet another example of a detail that seems to have been ignored by the powers that be in marketing. I know that gasoline has the greatest share of the automotive fuel market. In Europe over 50% of passenger vehicles are diesel, while it is under 5% in North America.

Why ignore the diesel vehicle owners and drivers? I guess that "Official Automotive Fuel Station of Vancouver Whitecaps FC" is a bit more awkward, and if are covering 90+% of the drivers that is a pretty comprehensive.