If you gave it away it would have more value

Bus shelter in Kamloops

Interior of bus shelter in Kamloops

In Kamloops and Kelowna the majority of people on the bus seem to be post-secondary students. Is this a desirable demographic? It would not appear to be.

The advertisements both inside and outside the structure are an attempt to convince advertisers that the bus shelter is a great place to advertise.

But if they can't sell the advertising space to anyone, then what value is there in advertising on the bus shelter.