Friday, November 30, 2012

Can we sell you some drugs?

"About us" page on Rexall.ca website
Banner on Rexall.ca website
Rexall Pharmacy in Kelowna



For some reason the management at Rexall think they need to remind customers the business that they are in. But the firm seems to be confused about what word should be used to define the stores.
 
On the outside of the store, and on the banner on firm's website, the business is described as "A pharmacy first". Yet on the "About us" page the owners are described as "a leading drugstore operator".
 
This leaves me confused, is it a "drugstore" or a "pharmacy"? If the company can't decide, then how do they expect customers to figure it out.





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