Thursday, December 13, 2012

Another horrible food for children

Packaging for Schneiders "Lunchmate"
It's small, cute and appears to be aimed at children. Stackers seems like a reasonable idea. Kids get to play with their food and it is a source of "Calcium Fibre Iron". What's not to like? Well turn it over and the "Lunchmate" tells a rather different story.


Nutrition Facts from Schneiders "Lunchmate"
While this product is a source of Calcium (15% of the daily value) Fibre (16% of the daily value) and Iron (8% of the daily value), it is also an important source of Fat (25% of the daily value) Saturated Fat (37% of the daily value) and Sodium (35% of the daily value).

Just another reason to make sure to read the back of the packaging. That is where the real story is. Ignore the "New Look!" in the upper right corner. The Nutrition Facts are telling the same old story about crappy foods aimed at kids. It may appear to be a bargain, but then most things that are bad for you usually do.

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