If you can't measure it, you can't manage it

I was intrigued to see "Providing Measurable results to Canadian businesses for over 30 years." on an envelope in my mailbox.

Normally I just throw these envelopes straight into the recycling bin, but this one got me thinking, "Measurable results", that's great. But then I wondered, what if all of the measuring has yet to show that any of the results are profit.

I guess it just goes to show that you need to be sure to answer all of the questions. Just because you can measure the results does not mean that using this firm's services will be a worthwhile investment.