Why bother?

Yesterday I ran into my local letter carrier. He was bemoaning the fact that he had over 1,000 of these course catalogues to deliver. Letter size, 8.5" by 11", and 128 pages, and for most recipients completely useless.

These 10 books were in the recycling bin underneath the mail boxes by 6:00 pm the day they wewre delivered. (And another 5 were in the bin the next day.)

Given the fact that most people in my building don't even look at the catalogue why does Langara College even bother?

When your register for a course you provide your postal code. The post office can tell Langara how many books are delivered to each postal code. So, crunching these two numbers the marketers can determine the number of catalogues sent out to secure each registration. So, if those numbers make financial sense to the marketers, then I'll continue to see Langara's catalogues in the recycling bin.