Have you protected your trademark?

My daughter like me to buy this cheese, but for some reason once it is open she really does not like to eat it. (A triumph of packaging over flavour.)

I noticed that the packaging shows two trademarked names; one in English and one in French.

While unusual, this is a remarkably sensible move. Most firms in Canada just make do with an English-language trademark. But in a bilingual country it makes sense to trademark your brand name in both languages.

Of course, the next question is why not trademark it in other languages as well? Chinese would make sense, and some other languages might also be advisable.