Thursday, March 1, 2012

An artificial gourmet

"Gourmet". The word conjures up wonderful visions of well-stocked kitchens staffed by European-trained staff. Creations lovingly attended to, simmering in copper pots over a massive stove. Hands flying while chopping, dicing, and stirring all manner of ingredients.
But these images are not really compatible with "Artificially Flavored". And yet this package of Cobblestone Kitchens Chocolate Caramel Hot Cocoa Mix contains both terms.
This sort of logical inconsistency drives consumer crazy, and rightly so. You can't claim to be both "gourmet" and "artificial", at least you shouldn't be able to say it with a straight face.

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