Does it matter where the owners are based?

Shoe Warehouse is a budget shoe retailer, or as the firm describes itself, "a shopping destination for fashionable and functional footwear at affordable prices".

So, why should you care if the firm is "BC owned + operated"? Almost all the shoes are made in China. None of the brands, "Adidas, Blowfish, Clarks, Guess and G by Guess, Nike, Rocket Dog, Roxy, Skechers and Steve Madden", are based in Canada.

So, why should I care? What difference would it make if the stores were owned by a firm based in Ontario, or Japan? The firm's website does not really tell me anything about the BC advantage.

If you can't articulate the advantage, then why are you promoting it?