Wednesday, March 12, 2025

Now with Canadian content, that was probably there all along

"Made in Canada" card included in Hello Fresh meals

I've been using Hello Fresh, a meal preparation service, for a few months. My kid has been picking up some useful cooking skills, and I don't have to make dinner.

Hello Fresh has never mentioned Canadian content previously, but the Canada/US tariff chaos has dramatically increased the demand for Canadian content. (And the willingness of firms to identify anything Canadian about their offerings.)

And so Hello Fresh, a German meal preparation firm, is taking steps to wrap itself in the Canadian flag.

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