So new it still has the rope on it. (And tape around the coil of rope.)

New "CANADIAN owned and operated" banner at Save On Foods

 

Rope attached to the banner

More and more Canadian companies are making a big deal out of the fact that they are Canadian.  Save On Foods has recently added these banners to all of their stores. 

Probably something that they should have been done years ago, but the erratic behaviour of the current US president has engendered an amazing swelling of Canadian pride. Might as well take advantage of it.